When concepting new digital services, the user is often forgotten under a stack of technical specifications. Let’s translate that to UX design, which is about making products easy to use. Products that feel difficult to use won’t sell, and that’s why proper UX design is so important.
Similar to customer experience, service design is about the design and implementation of interactions that occur throughout the customer journey. The differences between UX, CX, IxD and SD are subtle and they’re all very much dependent on each other.
Meticulous design work is of paramount importance because trying to fix usability problems in a ‘finished’ product can quickly accumulate costs. In contrast, when the interface is working properly, clients are happy, the amount of support requests reduces, and efficiency as well as the number of users increase. Asking for a second opinion in the concept or design phase can help to unravel issues that might have otherwise gone unnoticed.
Stakeholders with business, design, and technology viewpoints can sometimes pull products in different directions. The workshops and trainings we offer are completely customised for each client according to their specific needs, and organised at the client’s premises. Creating a focus around design goals is an effective way of coalescing a team around one design direction that will benefit the whole team.
Motion design for mobile apps is often referred to as Kinetic Design – a set of techniques, animations, and patterns which are used to draft modern user interfaces. Furthermore our team is capable of producing standalone demos to showcase certain functionalities within the application or simple to test different design concepts.
The validation of a great idea often starts from a prototype, which aims to gather user feedback in the early stage of a project. Building a demo of a website or app with UX design tools is a fast and highly agile process, saving time from the development phase of a software design process.
We can produce content for marketing campaigns, from Youtube videos to standalone Websites, and cooperate with marketing departments and marketing agencies on the concept phase of campaigns. We can provide reporting on the successfulness of campaigns using e.g. statistics on Google Analytics. Whether the goal of the campaign is to build brand image, introduce a new product, or increase sales we can help.
Brands are what make companies distinct from each other. They convey the core value propositions of companies, and because of the emotions that they stir, they are what people remember, and commit to. A brand, however, is not just your company name and logo, but a rather complex combination of design, messages, and values. With our branding knowledge and design skills, we can help you communicate your value proposition.
People are attracted to websites and apps which they find aesthetically pleasing and thus they are also more likely to give a non-attractive application the benefit of the doubt. We utilise different design techniques including 2D illustration and 3D graphics to create graphical assets that stand out. Our designers have also won several international awards showcasing their visual design excellence.
Facebook, Youtube, LinkedIn … With so many different social media channels, posts, and activity in general, the average user is bombarded with overwhelming amounts of information. As a result, it is becoming increasingly difficult to stand out and to be heard. We can help you to produce eye-catching content that is interesting and useful to the target audience.